Blog Column

Advice for stirring your online community and fostering engagement

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Lessons unlearned while working at a startup

Originally published on Forbes.com (March 2014)  When you’re working at a large company, the rules are simpler: build good relationships with management, get your work done on time, hit your deadlines. Prior to BuildZoom, I spent four years working as a product manager for a publicly traded tech company. My life was about building consensus, […]

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Why bootstrapping Is overrated

This was originally published on Forbes.com (November 2013) “But why would we want to raise capital?” My cofounder’s question caught the Y Combinator partner off-guard. He was a seasoned entrepreneur with multiple successful exits and VC cash was a self-evident truth. He composed himself and shot back, “You don’t…if you want a lifestyle business; if […]

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Different approaches to handling queries of different entity types

One of the ux challenges we are currently facing is how to help users search for different types of content.  There are a few specific considerations: How do we accommodate queries for 3-4 different entity types while keeping the ux relatively simple. How do we help users who run a query for one entity type […]

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