Growth

For businesses whose success is strongly tied to an online strategy, there are a variety of factors to consider when thinking about your domain and brand as part of global expansion.  This article will outline some of the major considerations and help provide a loose framework that can be used to design and evaluate your […]

When Google decided to start showing local business results on Page 1, it basically meant that A. small businesses who were already thinking about marketing through organic search needed to start thinking more carefully about the impact of local results and B. that small businesses who weren’t using search as a marketing tactic had better […]

For those of you interested in how news appears in blended search results, I’ve put some thoughts together in a guest post for Lee Odden on the Online Marketing Blog.

I chatted with CT Moore from NVI Interactive Strategy at Pubcon a few months back about several topics including some of the things we’ve seen from Google News in the past year or so. Note to self: Remember to take off that ridiculously large event badge next time.

Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release.  Her posting prompted me to give her a call and there were two outcomes from that discussion.  First, the discussion […]