Brian Solis has authored an op/ed aimed at redefining “how startups (not solely tech companies) view and define early adopters and the ‘echo chamber’ in order to gain momentum in order to ‘cross the chasm’ to the next tier of evolution, adoption, and monetization.”
Reading through the article I couldn’t help but reflect on the value PRWeb has gained from having a tremendous circle of early adopters to lean on for feedback, creativity, and spreading the gospel far and wide.
One of our biggest drivers of new customer acquisition has always been and continues to be word-of-mouth. When you consider the volume of customers we are working with on a daily basis it is just amazing how much actual value we have derived from creating solid relationships with industry influentials.
Anyway, getting back to Brian’s article, it is a great read for anyone in the start-up industry particularly in light of the recent economic trends.
2 Comments on "The Echo Chamber in a market crisis"
Jessica Lee
October 14, 2008hey jiyan - just curious if you think there is a particular industry that has done well and benefited from being early adopters... and if there's an industry that you think really needs to get in the game right now...
Jiyan
October 16, 2008Well, interesting question. The way I look at this is product & customer. If the customer base has a tendency to move fast, the adoption cycle is quick, then the product and the business who brings the product to market can move fast.
Do some industries have quicker adoption cycles than others? I'm sure there are natural patterns that exist from industry-to-industry. Some industries are more vested in technology and light weight infrastructure - telecommunications, media, etc. Some industries are more entrenched in heavy infrastructure - natural resources, industrial supply, etc.